Secrets of the Burgeoning Fabletics Brand

Fabletics is a brand that continues to grow and expand every year since its founding in 2013. One of the reasons why the athleisure company proliferates is the leadership realizing the power of the crowd. Consumers are now making their final purchases based on crowd-sourced reviews. Majority of them are researching businesses to understand a brand better. Customers are trusting online reviews, and the trend now is what the consumers say a brand is, and not what a company says it is.

 

How Is Fabletics Capitalizing on Online Reviews?

The company has over one Million paying members and more than $235M in revenue, and this success is attributed to positive user reviews. It understands that there are power, safety, and trust in feedbacks and opinions of the crowd. Fabletics is using the reviews as a marketing strategy by addressing and incorporating the reviews into product offerings and policies. The company collects, manages and responds to thousands of customer reviews.

 

Benefits of crowd reviews

  • Drives customer purchases
  • Leads to improved loyalty
  • Enhance customer retention
  • Forces a company to be customer focused

 

The leadership of Fabletics also appreciates the fact that authentic reviews from e-tail sites and review sites lead to improved search ranking. This, in turn, captures more customers and improves a company’s revenue. The consumers are valuing reviews more than the pricing of a product. Fabletics believes that improvement of people’s lives involves knowing what they want and listening to their circumstances and tastes.

 

Kate Hudson Achievements in Fabletics

Fabletics is a stylish, affordable and high-quality athleisure brand that seeks to empower and inspire women. It is all-inclusive meaning that it is for women of all ages, shapes, and sizes. Hudson has an active lifestyle making her the perfect partner of TechStyle cofounders, Don Ressler and Adam Goldenberg. Her efforts have led the company to be a multi-million brand.

 

What Strategies Has Hudson Embraced?

She has successful collaborations with celebrities such as Demi Lovato who have nothing but praise for the brand. Such public endorsements are useful strategies for boosting business. The growth of Fabletics can also be attributed to its partnership with its parent company (TechStyle,) and sharing some of the resources, thus cutting cost. Since the inception of the brand, Hudson continues to be involved in budget reviewing, picking social media strategies and in the design process. Her active involvement keeps her abreast in knowing which clothes are selling and which are not and also in ensuring that styles stay fresh.

 

Fabletics believes in quality, and they would rather delay the launch of a gear if the quality is not up to standard. Another strategy that Hudson embraces is clear communication, which saw her upgrade the customer service department. The efforts paid off, and within one and a half years the brand got a top rating from Better Business Bureau. The company has a data-driven approach to business making them know the type of product to design and also the quantity to produce. Consumers are invited to try the Lifestyle Quiz so that they can know the Fabletics gear that is suitable for them. The customer responses allow the brand to match the client with their perfect outfit and to streamline production schedule.

Kate Hudson and Fabletics Help Women

Fabletics was created for women who are on the go and who really do not have the time that they need to be able to spend shopping for clothes that they can work out in. The company has been able to do more with what they have and they have been able to help out all of the people who they are working with in the time that they have been doing different things. This has allowed them to make sure that they are doing what they can and that they are going to be able to do more in the future. The idea behind the brand is that they are convenient and affordable. Any woman can make Fabletics work for her.

 

After hearing a lot about Fabletics and seeing a lot of sponsored posts, the blogger behind A Foodie Stays Fit decided to try out the options that the company had. She used her own money to purchase the clothes and that gave her a chance to leave a truly honest review instead of one that had to be positive because it was sponsored. What she didn’t realize is that she would actually be creating a review that was very positive. She loved the clothes, loved the convenience and loved that the company offered her a lot of different options so that she could have the clothes delivered right to her.

 

Inspired by the review that A Foodie Stays Fit did, the Krazy Coupon lady made the choice to do her own review. She took the style quiz, signed up and got her first outfit. She was not only in love with the leggings and with the other aspects of the outfit but she also loved the price. As a couponer on a budget, this was the perfect option for her to make sure that she was staying fit in great looking clothes.

 

Both of the reviews were awesome. They were not sponsored so the opinions were completely their own and they did not have to worry about telling people what they were doing with the clothes. They also did what they could to make sure that they were honest about what they didn’t like. Although they were mostly pleased with the price of the boxes, they certainly loved the quality which was comparable to the more expensive brands. All around, Fabletics was a win for both of the bloggers.